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PureProtein: a Russian leader in sports nutrition
Author: sports nutrition store Mass Market. 
The company was founded during the crisis of 2008 in the city of St. Petersburg by Ekaterina and Boris Veselev. Naturalness, quality, and accessibility—these are the three main qualities of the products that the company prioritized when creating a business for producing nutrition for amateurs, beginners, and professionals! Currently, the Pure group of companies has 5,000 square meters of production and warehouse space and over 2,500 distributors in Russia. Today, few people know this, but specialists from the company now known as PureProtein participated in the development of sports nutrition for the athletes of the Russian national team before the Olympic Games in England. This small enterprise made a huge contribution to the successes of our national team. The attitude towards amateur and professional sports at PureProtein has not changed even today. The quality of products popular among athletes improves every day. In 2015, Pure plans to have its own laboratory at the production facility, as stated by the CEO of the company, Ekaterina Veseleva. Currently, all raw materials undergo testing in independent laboratories with which a contract has been established as part of a production and technical control program. All products are also under constant supervision. All products in the PureProtein sports nutrition line meet modern requirements, have excellent taste, and good digestibility, thanks to the addition of fiber. At the end of August 2015, the young company plans to build the first factory in Russia for producing high-quality sports nutrition, with a total area of over 30,000 square meters. The location will be in the Leningrad region. This will elevate the sports nutrition market in our country to a completely different level. The estimated construction period is from August 2015 to January 2016. Currently, the manufacturer is negotiating with the Ministry of Defense of the Russian Federation about supplies for the Russian Army. The Pure group of companies has its own team of athletes, PureTeam, which consists only of Russian athletes. Among them are figure skaters, swimmers, hockey players, bodybuilders, and powerlifters — the number of those whom the company supports with sponsorship increases every month. There are already over a hundred members in PureTeam, and this is by no means the limit. This is a concern for mass sports and the promotion of a healthy lifestyle in Russia. After all, many of those currently associated with the company would have completely abandoned sports without sponsorship support. Together with PureTeam, they dedicate their lives to their passion. The company supports the most outstanding athletes. For example, the strongest girl on the planet — young Marianna Naumova terminated her contract with the American sports nutrition brand MHP (Maximum Human Performance) and joined the PURE team. At the very least, because the domestic company is ready to support her in any social initiatives, while the previously contracted MHP not only disapproved of Marianna's active life stance but, on the contrary, urged her to change it. In Russian sports nutrition stores, customers increasingly leave with domestic brands. Boris and Ekaterina Veselev have built a market monster in just a couple of years, which quickly and confidently outpaces foreign competitors. Pure Protein constantly improves its products by adding new items and flavors to its range. For example, the Daily series includes (zero-calorie dietary jams, protein bars and cookies, and a mixture for making protein pancakes). New ProductsIncredibly tasty, healthy protein bars! Enriched with fiber, containing only 0.5g of fat and 2g of simple carbohydrates, as well as pieces of berries and fruits. The source of protein is milk and whey protein concentrates. An ideal option for a snack if you don't have time for a full meal. A completely new product on the Russian market—0-calorie jams! Designed for both athletes on low-calorie diets and ordinary people watching their weight. They have an excellent taste. Nutritional elements per 100g: Carbohydrates - 0g, Fats - 0g, Proteins - 0g. Protein pancakes are popular among athletes and not only! They make an excellent breakfast, and can also be eaten as a light dessert in the evening without the fear of ruining your figure. The PureProtein pancakes have a special composition: the recipe includes both whey protein and egg white, whole-grain flour rich in fiber, vitamins B and E, and mineral salts of calcium, phosphorus, iron, and magnesium. As a result, they become a protein-enriched dietary product with vitamins and minerals. An additional advantage of these protein pancakes is the cooking time: just 2-3 minutes, and delicious, nutritious, and healthy pancakes are ready to be served! SIMILAR ARTICLES
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