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Optimum Nutrition: what is the success of this brand?
Author: sports nutrition store gold-standart.net. 
The company was founded by brothers Tony and Michael Costello in 1986 in the USA. Over nearly 30 years of operation, the company has earned the respect of customers worldwide, from professional athletes to casual fitness clubgoers. What is the secret to the success of the Optimum Nutrition brand? There are quite a few answers to this question: 1. The company is a subsidiary of the leading cheese manufacturer, Glanbia. This means they have their own production of premium-grade whey. 2. The company owns modern equipment and warehouse facilities with a total area of over 600,000 m². 3. The company produces practically the entire known range of sports nutrition. 4. All products of the company are of high quality, as they undergo strict control. For this purpose, they use their own laboratories that oversee the entire process, from raw material storage to the final stage of product manufacturing. 5. The products entering the Russian Federation undergo mandatory state registration. Thus, every customer can be assured of the authenticity of the brand's products. 6. Another undeniable proof of the quality of Optimum Nutrition products is the large number of awards. In 2012, the well-known American portal dedicated to bodybuilding and sports nutrition, Bodybuilding.com, awarded the Optimum Nutrition brand such accolades as:
One of the best representatives of Optimum Nutrition's products is the premium-quality protein - 100% Whey Gold Standard. The features of this protein include:
The main advantage of this protein is the unique blend of proteins that make up its composition: whey protein isolate (ion-exchange and microfiltered) and whey protein concentrate. The presence of a high concentration of whey protein isolate makes this product the most biologically valuable. The manufacturer does not add any additional ingredients like free amino acids, vitamins, creatines, etc. This is the fundamental factor for this protein. Serious Mass is a high-carbohydrate gainer (caloric content per serving is 1250 kcal) with a protein content of 15%. Despite the low protein content, this gainer is excellent for closing the carbohydrate window that occurs after intense physical exertion. How does it work? In response to the intake of a large amount of carbohydrates, along with a blend of high-quality proteins, the body starts to produce insulin. And, as is known, insulin is one of the anabolic hormones and, like testosterone and growth hormone, is capable of causing a powerful anabolic effect in the body. Against a backdrop of high insulin levels, all nutrients contained in this gainer will be absorbed by the body almost 100%! Its distinguishing feature is high protein content, up to 35%. The composition of this gainer, like Serious Mass, includes three types of high-quality proteins: This gainer, unlike Serious Mass, is well-suited for those who are concerned about gaining excess fat when using any type of gainer. Pro Complex Gainer is also great as a meal replacement for one of the meals, as it is well-balanced in its key components (proteins, fats, carbohydrates). Also worth mentioning are the vitamin complexes from Optimum Nutrition: Today, these products have the most complete composition of vitamins and minerals, as well as natural biologically active substances. For example, Opti-Men for men contains 75 ingredients in high dosages. These products can fully provide vitamins and minerals for both athletes and regular individuals. You could go on indefinitely about the products of Optimum Nutrition, as the selection is very wide and diverse, but it's best to assess the quality for yourself. I'm sure you won't regret it! SIMILAR ARTICLES
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