BSN — the history of a legendary brand!

Author: sports nutrition store scoopwhey.ru.
2015-06-18

Do you know how BSN was founded, what is hidden in the brand name, and what the connection is between BSN and Optimum Nutrition? No? Then sit back and read carefully; it will be interesting!

The Beginning

The founders of BSN are Scott James and Chris Ferguson, professional bodybuilders and ardent supporters of an active lifestyle. According to them, at the turn of the century, the sports nutrition industry was experiencing a deep crisis. In the absence of fresh ideas and new effective supplements, athletes were forced to make do with what was available, and it was not enough.

Tired of watching this disheartening picture, Scott and Chris decided to change the situation for the better and founded their own company in 2001, naming it Bio-Engineered Supplements and Nutrition. By combining the first letters, they created a beautiful and memorable acronym, BSN, which is now known by millions of athletes worldwide.

The idea of starting a sports nutrition production from scratch might seem too bold and even risky to you, but that is exactly how it was. The initial capital was barely enough for a laboratory and establishing production, and in the early days, many BSN employees worked "for the idea." They did not receive salaries and wanted just one thing — to become part of a brand that would someday achieve worldwide fame!

Global Recognition

It must be acknowledged that Scott and Chris initially chose a challenging path. They operated under the motto "No imitations, only innovations!" and tried to create truly unique products. In the end, this bold strategy fully justified itself!

In 2005, global fame and dozens of awards descended upon the company. From 2005 to 2009, Cellmass won the title of "Best Creatine of the Year." The legendary NoXplode — the first pre-workout complex that changed the world of sports nutrition — won numerous awards. BSN is generally considered a pioneer in the category of powdered pre-workout boosters and continues to confidently lead in this segment with the improved NoXplode 2.0.

Thanks to bold revolutionary ideas and a scientific approach, BSN became a leader in the global market in just ten years. Today, the company sells its products in over 90 countries and is a major sponsor of the UFC. Among the brand's representatives are Ronnie Coleman, Ryan Hughes, Amanda Latona, and other outstanding athletes.

The flagship products of BSN are pre-workout complexes (NoXplode 2.0) and protein powders (Syntha-6). In the brand's portfolio, you will find dozens of effective supplements worthy of your attention. Amino X and Cellmass 2.0 — fantastic products for accelerating recovery. And the True-Mass gainer would be a great choice if you want to pack on a mountain of muscle and outgrow your t-shirts.

The Latest History of BSN

The global popularity of BSN caught the attention of major players in the global market, and in January 2011, Scott James and Chris Ferguson's brainchild was purchased for $144 million by industry giant Glanbia.

The most interesting part of this story is that Glanbia had previously acquired Optimum Nutrition — one of the most respected and authoritative manufacturers of dietary supplements. Another interesting point is that Glanbia is the largest (!) supplier of raw materials for the production of protein powders in the world. Combining these facts gives us a situation that could significantly impact the balance of power in the sports nutrition market.

You don’t need to be a marketer to understand that Optimum Nutrition and BSN have a clear advantage over their competitors and purchase expensive raw materials for protein shakes at very favorable prices. Add to this their own production and established distribution channels for finished products, and you get all the levers to strengthen the positions of the brands on the world stage.

However, economics and business go beyond our main topic, even though they are an important part of the story of the legendary company BSN. We can only wish the manufacturer good luck and eagerly await the release of new super-effective products!