Nutrex: brand development history

Author: sports nutrition store scoopwhey.ru.
2015-06-13

How to create a product that will enjoy incredible popularity worldwide? And how to maintain a leading position year after year, outpacing numerous competitors? The specialists at Nutrex have managed to find answers to both questions and achieve dizzying success in the sports nutrition market!

Company History

In 2002, Jens Ingenol and Jeff McCarrell founded Nutrex with a high goal in mind — to create unique products for athletes of all levels, from beginners to professionals. Nutrex was not interested in copying solutions from other manufacturers. Their goal was to develop a product ahead of its time! After extensive research, they succeeded in creating a symbiosis of liquid and solid capsules that contained the advantages of both forms (Lipo 6).

Looking back, it can be said that Jens, Jeff, and their team of scientists did not have to reinvent the wheel. They simply took the most effective components with proven lipolytic (fat-burning) action and combined them into one product with honest, effective dosages. The result of their hard work was the Lipo series of fat burners.

Of course, today Nutrex produces not only thermogenics. In the company’s portfolio, you will find the unique protein matrix Muscle Infusion, gain supplements for muscle growth, amino acid complexes, creatine, and other anabolic agents for enhancing hypertrophy. However, it was Lipo-6 that brought the brand global fame and placed it in a leading position in the sports nutrition market.

Nutrex — an Ongoing Movement Forward!

Who is the target audience of the brand? People of all ages, fans of a healthy lifestyle, professional athletes, and regular fitness enthusiasts. The basic Lipo-6 series is perfect for those looking to shed excess pounds without exhausting diets. Lipo-6 Black is designed for professional bodybuilders, who actively use it during their cutting phase and competition preparation.

Besides thermogenics, Nutrex offers a wide range of products for various training goals: glutamine, BCAAs, and complexes for boosting anabolism.

Creatine Drive charges the muscles with creatine, and you can read about the role of creatine in the training process in one of our articles. The unique protein powder Muscle Infusion combines six sources of high-quality protein, from whey hydrolysate to egg albumin and milk protein. Muscle Infusion is the perfect protein shake for all occasions, combining high absorption rates of amino acids with prolonged and continuous assimilation of nutrients from a multi-component protein matrix.

To sum up, it can be said that Nutrex has managed to offer professional athletes, fitness enthusiasts, and casual fans of an active lifestyle effective and convenient solutions to their problems. As a result, it has become one of the leaders in the global sports nutrition market!