MusclePharm: history of brand creation and best products

Author: sports nutrition store scoopwhey.ru.
2015-06-09

Bradley Pyatt, the founder of MusclePharm, is well-acquainted with the shortcomings of sports nutrition in the early 2000s. In his youth, Bradley was a professional athlete and played in the NFL for the Indianapolis Colts in the receiver position. Throughout his long career, he realized that actively marketed products often do not deliver the promised results, and effective supplements frequently contain banned ingredients, the use of which can lead to disqualification.

Company History

After finishing his professional career, Bradley decided to change the situation for the benefit of consumers. In 2008, he founded his own company, invested millions of dollars into it, and brought in leading experts — scientists, trainers, sports doctors, and outstanding athletes — to develop the supplements.

Thanks to his unwavering dedication to his goals, Bradley Pyatt's creation dramatically disrupted the sports nutrition market. In 2009, the green newcomer MusclePharm received the award for "Best New Brand of the Year." By 2011, the company had become a full-fledged market player and won the prestigious "Breakthrough of the Year" award. That same year, the pre-workout complex Assault was recognized as "New Product of the Year" and became a bestseller in stores worldwide.

From 2011 to 2015, MusclePharm received several more dozen awards. Among the most significant were the absolute victory in the "Brand of the Year" category in 2012 and the award for "Best Pre-Workout Supplement of the Year" for the Assault product. In 2013, the supplement Amino1 won in two categories (Best Amino Acid Complex and Best Recovery Supplement). In 2014, the signature protein complex COMBAT was honored with the title of Protein Complex with the Best Flavor!

Safety and Effectiveness of Products

Bradley Pyatt has always adhered to a simple philosophy — sports nutrition should deliver results without the aid of banned substances. That is why all MusclePharm products contain only ingredients that are legal according to sports federations. They can be safely consumed by athletes from various sports. To ensure that supplements deliver the promised results, key ingredients are used in dosages that have been proven effective through extensive scientific research.

Following these simple rules has led to success, which is confirmed not only by the numerous awards the brand has received. The company has been able to find new investors and significantly expand its production through new developments. Today, bodybuilding legend Arnold Schwarzenegger is a shareholder of MusclePharm, and the revolutionary "Arnold Series" helps millions of athletes around the world break records and achieve remarkable victories!

Top MusclePharm Products

Assault – the ideal pre-workout complex for those who want to maximize results from every workout. The product contains powerful ingredients whose effectiveness has been proven by science. Glutamine and BCAA amino acids enhance physical performance, energize the muscles, and protect them from catabolism. Nitric oxide production boosters provide fantastic pumping, while carbohydrates, taurine, and B vitamins help prevent fatigue buildup. More detailed information about the nuances of taking creatine can be found in our publications.

An important component of the formula is creatine – an energy source that accelerates recovery between sets and helps train with maximum output. It should be noted that creatine is particularly effective when taken in combination with transport systems (carbohydrates, amino acids), and it is in this form that it is included in the Assault product.

COMBAT – an innovative protein complex that provides muscles with high-quality protein, glutamine, and BCAA amino acids. A key feature of this product is the presence of five sources of protein, all of which are of animal origin!

Right after a workout session, you need fast protein that is instantly absorbed in the digestive tract. At this stage, the hydrolysate and isolate of whey protein are working. A couple of hours after the workout, your muscles still need a flow of amino acids, and now their source becomes whey concentrate, which contains biologically active proteins in their unaltered form.

Slow micellar casein and egg albumin complement the triumvirate of whey proteins. They are released last and provide a sustained release of amino acids over a long period.

BCAA 3:1:2 – a complex of essential branched-chain amino acids. In MusclePharm BCAA 3:1:2, these amino acids are included in optimal ratios. Each serving, packed with 3 grams of leucine, 2 grams of valine, and 1 gram of isoleucine, fills the muscles with energy and promotes hypertrophy. We have dedicated a separate article to the impact of BCAAs on muscle growth, in which we thoroughly discuss the mechanisms of action Here.

Thus, we can consider the story of MusclePharm and their top products complete. Choose the best sports nutrition, train smart, and achieve outstanding results!